Master of Science in Marketing and Consumption

Two year full-time

120 credits

About the Programme

The master's programme in Marketing and Consumption explores marketing, branding, sustainability challenges and how to understand consumers in a global marketplace. You will learn about the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions. Through edge cutting, research-based courses, the programme gives you an opportunity to develop strategic thinking and top-quality skills within the field.

Tuition fee for this programme

170 000 SEK for two years of full-time studies No fees are charged for EU/EEA citizens, Swedish residence permit holders and exchange students

"Marketing and consumption allow you to use the right blend of analytical and creative skills. The knowledge acquired in this program has both theoretical and practical significance."

Who Should Apply?

Are you interested in understanding how marketing and consumption can address sustainability challenges? Are you intrigued by how marketing affects consumers and their behaviour? Do you see yourself working in a fast-paced, dynamic international corporation? If you are interested in learning about the role in contemporary society and how it can address current social, economic, and sustainability challenges, then this programme is for you.

The programme deals with regional, national, and global aspects of sustainable consumption, consumer behaviour, and maintaining a competitive advantage.

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Contact a Student

Do you want to know more about what it is like studying the programme or being a student at the School?

Get in touch with our students and ask your questions. We have students from all over the world and you can write to them in several languages.

After Graduation

Graduates of the programme receive a degree of Master of Science in Marketing and Consumption. You will be qualified to work in the public- and private sector with marketing, media, transport and trade at leading companies in Sweden or internationally as a coordinator, specialist or manager.


Graduates hired quickly

78% of the students found employment within 6 months of completing their studies. 36% found positions before they completed their studies.

Would you recommend the programme?

100% of the students would recommend the School to prospective students.


How qualified were your work duties?

80% of the students thought they had qualified work duties.


Did your work tasks at your first job relate to your education?

91% of the students thought their work tasks were related to their education.


Average monthly salary

The students initial salary is between 29 000 - 30 999 SEK.

The survey comprises 43 students who graduated from the programme in 2020. Survey response rate: 84%.